Nécessaire, the pioneer of skincare for the body, has appointed Chitra Balireddi Chief Executive Officer of the company. With this transition, Randi Christiansen will continue her Board and Founder role with a focus on brand, product, and impact.
 
Christiansen commented,
 
“At Necessaire we are committed to building a sustainable brand and business. I am beyond humbled that Chitra has joined us as CEO. Chitra is strategic, understands the beauty consumer, and is incredibly adept at scaling brands the right way. I am extremely excited about our journey ahead.”
 
Balireddi was most recently the Chief Commercial Officer at Glossier where she led the company’s omnichannel and international expansion. She has worked in Beauty, Fashion, and Luxury with prior senior leadership roles at Chanel and Boston Consulting Group.
 
The launch of Nécessaire in November 2018 disrupted the body care category with a new modern treatment approach. Nécessaire has launched a range of category-defining treatments inclusive of its bestselling body wash, body lotion, body serum, and body retinol.
 
Nécessaire is a Certified B Corp, 1% For The Planet Member, Climate Neutral Certified, Plastic Neutral Certified, FSC Certified, and partners with How2Recycle to deliver verified recycling claims in the U.S. and Canada. 
 
As part of its 1% For The Planet allocation, Nécessaire has planted over 300,000 trees and supported the Nature Conservancy.